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Al Ries is one of the world's best-known marketing strategists. He is the co-author of such best-selling books as The Battle for your Mind; Marketing Warfare; and The 22 Immutable Laws of Marketing, and the author of Focus: The Future of Your Company Depends on It. Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus. |
