Details the indispensable skills and techniques needed to manage units within licensed retail organisations. This book forms the basis of a complete course for a unit manager's development; and provides an overview of the range of skills needed for effective unit management. "It is my opinion that Business Development in Licensed Retailing will be a valuable reference for any management development programme. The book has been written and organised in a manner that explains all of the underlying management principles involved in a busy and successful licensed operation. At the same time it gives a wide range of practical examples and guidance on how to achieve success."
Tim Martin, Chairman, JD Wetherspoon