Please note that the content of this book primarily consists of articles
available from Wikipedia or other free sources online. E Street is an
Australian television soap opera created by Forrest Redlich and produced
by the Ten Network from 1989 to 1993. Whereas Neighbours is set in a
middle-class suburb, Home and Away in a seaside town, and Richmond Hill
a semi-rural ordinary community, E Street was set in a tough inner-city
district called Westside and stories revolved around the local community
there. The moderately successful and sedately-paced Grundy serial
Richmond Hill was cancelled by Ten to make way for E Street. Richmond
Hill had also been successfully sold to ITV in the UK, and was rating in
the high-20's in Australia, so it was a huge gamble by Ten to axe it and
replace it with the untried E Street. Indeed, it would take 3 years for
a UK broadcaster to pick up the soap and E Street initially rated
somewhat lower than Richmond Hill in Australia, but audience research
indicated that it attracted a significant proportion of the 14-35
audience and a large male viewership - a demographic highly prized by
advertisers.