This book is for you if you want to discover the transformative power of personal branding and unlock your know-how to become a magnetic person of influence. It's packed with time-served tips, tools and case studies - with many samples of Dee's award-winning templates, which you can use as effective shortcuts. You'll find actionable tips on every page, wrapped up in Dee's common-sense style of sharing. In this book, you'll learn how to: Celebrate your authentic self, no filler or filter required Overcome fear of failure - however fear shows up for you Build your business brand alongside your personal brand Prioritise the Whys underpinning your personal brand plan Secure substantial and relevant media coverage Stand up and become a compelling, paid public speaker Organise sell-out conferences and masterclasses Write a book positioning you as a genuine thought leader