What's the secret sauce of unforgettable service? It's that one 'little' thing that sets your service apart from everyone else. In Celebrity Service Secret Sauce, Geoff Ramm invites you into his world of incredible customer experiences, ideas and techniques. The ones that will make you memorable, referable and talked about for decades to come. This book isn't theory, it's an experience. For the very first time you'll see, hear and feel what outstanding Celebrity Service really looks like. You'll immerse yourself in real-world scenarios designed to challenge and inspire you and your team to become true experience makers. And you'll discover the power of Geoff's unique '120 Challenges' to deliver the kind of experiences that award-winning businesses use to delight their customers. Get ready for a journey across the world that will inspire you to discover the gap in your service you never knew existed. From an out of this world taxi ride in Southampton, to the greatest pasta you've ever seen in Rome, a record-breaking musical performance in the Big Apple, to a must-read letter from a Perthshire school that takes personalisation to another level. The experience you're about to create will be the one your customers and your team will fall in love with. So, grab your cone, choose your flavour and drizzle on your own secret sauce.