Madeleine Shaw is a multiple award-winning social entrepreneur with over a quarter-century of experience launching for- and nonprofit venetures with social change at their heart. In 1993, at the age of twenty-five, she founded her first company, the precursor to Lunapads (rebranded as Aisle in 2020)-a founding Canadian B Corporation whose groundbreaking sustainable menstrual care products are sold in more than forty countries. Lunapads was one of the first ventures in the world to commercialize natural menstrual care, now a thriving industry. In 2014, Shaw founded G Day, a registered charity that produced rite of passage events for tween girls across Canada until 2020. In 2017, she launched Nestworks, a family-friendly co-working community. She has mentored dozens of early-stage entrepreneurs, is a sought-after public speaker, and is featured in the documentary films Not Business as Usual and The Social Shift. She is grateful to be living and working on traditional unceded Coast Salish territory near Vancouver, BC, with her husband and daughter.