Jyoti Verma, PhD is an associate professor in the Chitkara Business School at Chitkara University. She has authored one book, edited two books, numerous book chapters, and over 30 research papers in various national and international journals and conferences. Her core expertise is in the areas of service quality, blockchain, and behavioral finance.

Amandeep Singh, PhD is a professor in the Chitkara Business School at Chitkara University with over 16 years of teaching experience. He has published 48 research papers in various journals and conferences and edited over 10 books. His main areas of research are consumer sciences and business innovations.

Gagandeep, PhD is an assistant professor in marketing at Chitkara University with over 14 years of research and teaching experience. He has published over ten research papers. His areas of interest include marketing research, research methodology, management science, applied operations research, marketing management, and strategic management.