Deliver Big-Picture B2B Marketing To Reach Customers Faster
in today's multichannel marketing world, the number of marketing channels has increased geometrically - from content marketing and search engine optimization, to online video and white papers, to Facebook ads and blogging. As a result, the challenge is twofold: (a) Master the many marketing channels for maximum response and (b) Integrate them into a multichannel marketing campaign encompassing both offline and online tactics. This is the challenge that The B2B Marketing Handbook can help readers solve in what will be the most up-to-date B2B book on the market. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived B2B marketing techniques and trendy gimmicks to reveal the critical steps you need to reach business customers in a crowded B2B marketplace.
Content expert Bly coaches you in creating an effective B2B marketing plan that produces results.
Learn how to:
Develop a clear business marketing vision
Position your business and services strategically
Research your market and target your ideal client
Integrate online and offline marketing
Put measurements in place to assess marketing tactics
Create an effective implementation schedule
Review and troubleshoot for future success and growth
Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.
The global B2B ecommerce market reached $12.2 trillion in 2019, which is more than 6 times that of the B2C market, and is expected to surpass $15 trillion in 2022. On average, companies spend over one-quarter of their promotional budget on B2B marketing. The B2B Marketing Handbook helps business owners harness the power of B2B marketing to more than double their sales.
Written by marketing expert Robert Bly who shares four-decades of experience in planning and producing hundreds of content marketing campaigns Robert Bly has written more than 90 books and has sold more than 240k copies Includes resources to help readers understand copyright basics and source public domain content.
