Soccer is the world's most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth.
Presenting critical insights from world-leading football scholars and introducing football's key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women's game.
This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.
Presenting critical insights from world-leading football scholars, this book surveys contemporary football in unparalleled breadth and depth. Introducing football's key organisations, leagues and emerging nations, it explores key themes, as well as cutting edge topics such as analytics, digital media and the women's game.
"This handbook - which could be used as a primary textbook for a football-specific course or as supplemental reading for a wide variety of sport management courses - provides expert and casual readers an abundance of content that can be used to engage in any discussion involving the game or business of football." - Braden Norris, Indiana University, International Journal of Sport Communication