The John Fiske Collection is a re-issue of four classic texts, complete with new material which underlines the continuing relevance of these foundational texts in the study of communication, contemporary media and popular culture. "Well-written and accessible [...] Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske." Sociology Magazine "Fiske's analyses skilfully trace the insertion of conflicting social, economic, cultural and political ideologies within the television text." Darrell Y. Hamamoto, Film Quarterly "Shows a welcome ability to provide lucid and balanced summaries of a complex and diverse field." British Book News