Aimed at academics and researchers in the fields of Marketing, Communication Studies, Sociology and beyond, this book constructs a research platform retracing the theory of practices research from its philosophical beginning towards a shared territory that can be located, recognized as being past and present hermeneutics.

"The book works best if seen as a single long meditation on how we need to think today about the sheer diversity and depth of our entanglements with media. Although its language is intricate and complex, the book repays the reader's efforts as an impassioned and highly distinctive contribution to current debates about how researchers should equip themselves to grapple with bewildering change in the modern media sensorium. Wilson's deeply informed choice of a hermeneutic approach that remains fully attentive to technological complexity (for example Twitter and Youtube) is very welcome at a time when Big Data approaches seem to hold all the cards in the social sciences." Nick Couldry, London School of Economics, University of London, UK