The essential companion for delivering successful and sustainable change. "Essential reading for CEOs and leaders of change. " - Martin Davis, CEO, Kames Capital 88% of change initiatives fail.
CHANGE IS INEVITABLE. SUCCESSFUL CHANGE ISN'T.
Brexit, President Trump, globalisation, AI, robotics, genetics...change has never been more prevalent. Yet 88% of change initiatives fail, and a similar proportion of strategies, mergers and acquisitions suffer the same fate.
The Change Catalyst is an essential and comprehensive guide for accomplishing one of the most difficult and yet critical assignments in business; the successful instigation of sustainable change. It arms business leaders with the insight and tools they need to deliver effective and enduring change.
Campbell Macpherson uses his decades of experience to:
- Explain why change fails
- Detail the essential ingredients for successful change
- Give practical solutions for culture change, strategy execution, overcoming complacency, creating extraordinary leadership teams ... and much more
"'The Change Catalyst' is essential reading for CEO's and leaders of change. A how-to guide for accomplishing one of the most critical assignments in business - the successful instigation of subtainable change. Campbell not only explains what we should be doing - but more importantly, why and how." (Martin Davis, CEO Kames Capital, March 2017)
"It's a rare business book where you feel like the author is sitting with you having a conversation and guiding you. Campbell gives us the ability to identify the distractions that kill most change initiatives and bring to the surface those things that truly matter. He will restore your faith that positive and lasting change is possible." (Sean Russo, MD Noah's Rule; Ex Rothchilds Board Member & MD Rothschild Treasury, March 2017)
"From the start to the end I was captivated by Campbell's easy-to-read, natural writing style. The book contains innumerable moments of insight and his nuggets of reality are spot on. He reminds us what we need to stay focussed on to really make change happen." (Carlos Sabugueiro, CEo Me & Africa, Copart; Ex CEO Zurich Hong Kong and Middle East, March 2017)
"'The Change Catalyst' is the most accessible, entertaining and insightful book on the subject I have read in many a year. Campbell possesses the rare ability to simplify complex subjects, and with his own inimitable style and humour, he gives the reader confidence and insight they will need to achieve what most fail to deliver - successful and sustainable change." (David Pitman, Global Finance Partner, Boston Consulting Group, March 2017)
"If you want your next change or strategy to be the 1 in 8 that succeeds; buy this book." (Alastair Conway, CEO James Hay Partnership, March 2017)
