Narcissism -- a very positive and inflated view of the self -- is everywhere. It´s what you have if you´re a politician and you´ve strayed from your wife, and it´s whyÊfive times as many Americans undergo plastic surgery and cosmetic procedures today than did just ten years ago. It´s the value that parents teach their children with song lyrics like "I am special. Look at me," the skill teenagers and young adults obsessively hone on Facebook and MySpace, and the reason high school students physically beat classmates and then broadcast their violence on YouTube for all to see. It´s the message preached by prosperity gospel and the vacuous ethos spread by celebrity newsmakers. And it´s what´s making people depressed, lonely, and buried under piles of debt.

Jean M. Twenge´s influential and controversial first book, Generation Me, generated a national debate with its trenchant depiction of the challenges twenty- and thirtysomethings face emotionally and professionally in today´s world -- and the fallout these issues create for older generations as well as employers. Now, Dr. Twenge is on to a new incendiary topic that has repercussions for every age-group and class: the pernicious spread of narcissism in today´s culture and its catastrophic effects. Dr. Twenge joins forces with W. Keith Campbell, Ph.D., a nationally recognized expert on narcissism, for The Narcissism Epidemic, their eye-opening exposition of the alarming rise of narcissism -- and they show how to stop it.

Every day, you encounter the real costs of narcissism: in your relationships and family, in the workplace and the economy at large, in schools that fail to teach necessary skills, in culture, and in politics. Even the world economy has been damaged by risky, unrealistic overconfidence. Filled with arresting anecdotes that illustrate the hold narcissism has on us today -- from people hiring fake paparazzi in order to experience feeling famous to college students who won´t leave a professor´s office until their B+ becomes an A -- The Narcissism Epidemic is at once a riveting window into the consequences of narcissism, a probing analysis of the culture at large, and a prescription to combat the widespread problems caused by narcissism. As a society, we have a chance to slow the epidemic of narcissism once we learn to identify it, minimize the forces that sustain and transmit it, and treat it where we find it. Drawing on their own extensive research as well as decades of other experts´ studies, Drs. Twenge and Campbell show us how. "The evidence Twenge and Campbell have compiled is compelling and appalling.... Twenge and Campbell marshal statistics, polls, charts, studies and anecdotes to assemble a complete picture of the epidemic´s current state of contagion, brought on by the Internet, reality television, a booming economy, easy credit and other developments over the past decade. The authors dismantle the prevailing myths that have made us inclined to tolerate and even encourage narcissism: that it´s a function of high self-esteem, that it´s a function of low self-esteem, that a little narcissism is healthy, that narcissists are in fact superior, that you have to love yourself to be able to love someone else." -- New York Times Style Magazine