10,000-copy print run.
Extensive national book tour.
Ian F Svenonius is one of the most influential indie-rock musicians of the past 2 decades. He has a very strong cult following, and is a media darling.
Ian F Svenonius is a rock-music media darling, popular with Rolling Stone, SPIN, and other national venues.
Ian F Svenonius was voted "Sassiest Boy in America" by Sassy Magazine, and writes humour essays for glossy magazines.
The book is about 10,000 times more erudite than Spinal Tap -- and much more clever and funny.
Ian remains a very popular and influential musician, credited with changing the landscape of "indie rock" in the 1990s and 2000s.
Major broadcast and print media outreach.