This dad-centric satire looks like a real magazine (complete with fake ads, subscription deals, and letters to the editor), but in fact it's a hilarious and heartfelt satire of fatherhood in the twenty first-century

Packed with dad jokes and parenting humor, this parody "magazine" is the perfect gift for Fathers Day or cool dads anytime.

This hilarious dad-centric satire is the first "magazine" written exclusively by dads, for dads! Complete with hard-hitting feature reporting ("What's Going On with Your Neighbor's Lawn?"), in-depth lifestyle articles ("How to Talk to Your Son About Growing A Beard"), fashion tips ("Buying Shoes on eBay: A Guide"), and insightful opinion pieces ("These Smoke Detectors Are Too Damn Sensitive, If You Ask Me"), this is the perfect faux periodical for dads of every age, facial-hair style, and sandals/socks combo. Photos, illustrations, and humorous (fake) advertisements throughout showcase all the frustrations, failures, and funny moments that make up the face of modern fatherhood.

“[A] clever satire.”–People

“. . . any papa willing to laugh at himself will adore this delightful and oh-so-loving homage to fathers.” –New York Magazine’s The Cut

“the ultimate dad joke—a book-length satire of universal dad behavior, in deadpan magazine form.”– Fast Company