Franco Ferrero divides his work time between managing Pesda Press and freelance coaching. He is qualified as a BCU Level 5 Coach (Sea and Inland) and holds the Mountaineering Instructor Certificate. His passions are white water and sea kayaking, rock and ice climbing, and ski-mountaineering. He has paddled throughout the UK and in many parts of the world including Nepal, Scandinavia, the coast of Brittany in France, the European Alps, Peru and Western Canada.