A key figure of the 1990s neo-minimalist movement

"More than the first impression, form is a component on the road to a final solution and a very important part of it: you can't divide it from function, you can't divide it from other aspects of design and in the end a suppression of form is even necessary." -Jasper Morrison

In the early 1980s, Jasper Morrison anticipated what was to be the ethical position of the designer in a period of crisis, emerging as one of the instigators of the neo-minimalist movement of the 1990s. Concerned with questions of plasticity and efficacy, he eliminates decorative effects in favour of functionalism.