From Alpenbrau to Zima, this engaging book features more than 450 color photos of some of the most attractive beer signs ever created and provides an in-depth look at this significant aspect of advertising art. Included are early wood and cardboard signs, animated, hanging, and wall-mounted signs, electric lanterns, and clocksâall presented in alphabetical order according to brand of beer. Special emphasis is given to electric, lighted, and animated signs from 1950-1970, the "Golden Era" of beer signs. Captions provide valuable information on dates, sizes, values, manufacturers, and manufacturing techniques. A treat for aficionados of breweriana and advertising alike!

From Alpenbrau to Zima, this ultimate collectors book on beer signs features more than 450 color photos of early wood and cardboard signs, animated, hanging, and wall-mounted signs, electric lanterns, and clocks--all in alphabetical order according to brand of beer. Includes information on dates, sizes, values, manufacturers, and manufacturing techniques. A treat for aficionados of breweriana and advertising alike!