Bruce McMichael has worked as a freelance writer, journalist and publisher for over 20 years and is passionate about local food, inspired by local provenance through meeting and learning from the producers and chefs.
Bruce published and edited a local food magazine, Taste Shropshire which included news and reviews of local food producers, restaurant and hotel reviews and local and regional recipes.
As a regular user of local farmers' markets, food fairs and festivals he has spoken with hundreds of individual local producers, and small to medium sized businesses eager to share their experiences of working as a food entrepreneurs.
With a post-graduate degree in marketing, he has gained experience in international book retailing and sales which enable him to travel extensively, visiting many different types of fresh food markets around Europe, the USA and Asia.
Bruce is an experienced public speaker and conference chair and has judged many cooking competitions including 'Curry Chef of the Year' organised by Shropshire Council; a best Fidget Pie challenge run by the famous Ludlow Food Festival and a Best Sausage competition run by the regional food group Heart of England Fine Foods.