Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. Using international case studies and examples, this book offers an insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience. "...in spite of this 'topsy-turvy' time we live in, I found much of this book highly thought provoking, timely and rewarding....primarily written for upper-level and graduate students with a particular interest in this specialist area. It will also be useful to researchers and practitioners in the field of tourism, hospitality, food studies and rural regional development."- Andy Gatleya, School of Tourism, Hospitality and Leisure, Thames Valley University, London