The ultimate social media field guide for nonprofits with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free.
There are a lot of books about social media strategy, engagement, and listening-but this isn't one of them! Destined to be the most dog-eared book on your desk, 101 Social Media Tactics for Nonprofits features 101 take-action plans that anyone managing or supporting a social media program for nonprofits can start using today-and most of the featured resources are free!
Authors Melanie Mathos and Chad Norman-both seasoned nonprofit social-medialites-divide each of the 101 digital-age tactics into five key categories: setup, communicate, engage, fundraise, and measure. Tactics include quick, easy-to-follow steps and tools you'll need to implement them. Plus, many of the 101 entries include "A Closer Look" highlighting how leading nonprofit professionals around the world-including Oxfam, charity: water, Red Cross, Greenpeace, March of Dimes, and many others-are leveraging social media to engage constituents, communicate their cause, and deliver on their mission.
Ready to get connected with a bigger, more interactive audience? Here are just some of the 101 social media tactics you can get started with right now:
- Brand your YouTube channel
- Claim your venue on foursquare
- Connect with the top tweeters in your area
- Make your tweets retweetable
- Use TwitPic to share photos and videos
- Create a Facebook welcome tab
- Ask your Facebook fans a question
- Get creative with avatars
- Organize a petition on Twitter
- Raise money with Causes
- Submit your photos to Flickr groups
- Display RSS feeds on your web site
- Create a Wikipedia entry
- Make a buzzworthy video
- Livestream your events
- Add a tweet button to your web site or blog
- Create a Facebook donation tab
- Hold a tweetathon
- Track referrals from social sites
- Measure new visitors from social channels
Create a program from scratch. Add a new twist to an existing one. Engage with supporters in new and inventive ways. Discover how just a couple of quick clicks of the mouse can make an immediate impact on your organization's social presence with the tips and tools found in 101 Social Media Tactics for Nonprofits.
