Includes an insightful critique that helps immunize readers against the wiles of cultists, religious and political zealots, conspiracy theorists, and various other nutcases by clearly setting out the tricks of the trade by which such insidious belief systems are created and sustained. "Offers flashes of wit and insight.”

—Times Higher Education 


“I would like to see this book read by college freshmen, and certainly anybody running for public office. The witty, insightful, and often amusing arguments might help to immunize readers against religious and political zealots, conspiracy theorists, and new agers by understanding their stocks in trade….”

—San Francisco Book Review